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Thread: Marketing for UTSA - What is the problem?

              
   
   
   
  1. #11
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    Quote Originally Posted by Rowdy's Castle View Post
    I'm not saying start marketing right now (see first line of my post) but you need to start planning for it.
    Got it, overlooked on my part.

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    You can buy tickets for the game on sites such as stubhub etc. right now.

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    Quote Originally Posted by P Casey View Post
    You can buy tickets for the game on sites such as stubhub etc. right now.
    Exactly why we shouldn't be advertising the game just yet. Resellers don't bring in any increased revenue/attendance for UTSA, so why push people to buy from them?
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    Quote Originally Posted by DarrellEW View Post
    Exactly why we shouldn't be advertising the game just yet. Resellers don't bring in any increased revenue/attendance for UTSA, so why push people to buy from them?
    It appears people are trying to sell some of their season tickets.

    Ticket sales are important to the program. From my understanding, "UTSA will receive revenue primarily from tickets, merchandise, sponsorships and program sales", no reason to go through a 3rd party.

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    You want the stadium to be filled as well.

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    If someone wants to buy tickets to see the game and have a good experience then so be it. There's nothing against buying from stubhub. At least there will be someone in those seats and it's better than having empty ones. They also could enjoy it and purchase more tickets in the future.

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    Quote Originally Posted by P Casey View Post
    If someone wants to buy tickets to see the game and have a good experience then so be it. There's nothing against buying from stubhub. At least there will be someone in those seats and it's better than having empty ones. They also could enjoy it and purchase more tickets in the future.
    Option A: Advertise for game before tickets go on sale. People go online, can't find tickets from UTSA, buy second-hand tickets. +1 Turnstile count, +0 Revenue, +0 Attendance
    Option B: Wait to advertise for game until tickets go on sale. People go online, buy tickets from UTSA. +1 Turnstile count, +1 Revenue, +1 Attendance, and some season ticket holder/reseller is stuck with an unused ticket, or maybe they decide to just use it themselves.

    I fail to see how Option A is a good idea.
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    Do both. You're narrowing it down just to ticket sales which is a mistake. It's the bigger picture. Hype the game

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    Quote Originally Posted by P Casey View Post
    Do both. You're narrowing it down just to ticket sales which is a mistake. It's the bigger picture. Hype the game
    I guess we'll just have to agree to disagree. In my opinion, it would be incredibly foolish to spend money advertising a game for which tickets haven't even gone on sale. If it were up to me, we'd save our entire marketing budget for the week prior to the game. That's when you can get to the casuals. Not two and a half months out.
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    Quote Originally Posted by DarrellEW View Post
    I guess we'll just have to agree to disagree. In my opinion, it would be incredibly foolish to spend money advertising a game for which tickets haven't even gone on sale. If it were up to me, we'd save our entire marketing budget for the week prior to the game. That's when you can get to the casuals. Not two and a half months out.

    Yea thats way way too close to the game. Plus with school starting for parents and kids, Not a good week, but ya agree to disagree

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